Imposter Syndrome
I have a few areas in my life where I call myself a leader or an expert, and sometimes, it feels like a big label to live up to. Every now and then I’ll find myself on a roller coaster of self-doubt and then a great result, which in the end was expected by everyone...
Benefits of Content Marketing
It’s been a year-long journey of writing this article series – all so that you can do yourself, what we get paid to do. And often the comment about this DIY content marketing series is “Why would you teach people how to do it themselves?” and “Won’t you lose clients...
Pay Per Click (PPC) vs Content Marketing
Let’s do a quick recap on what PPC and Content Marketing are, then we can explore the differences. Pay Per Click (PPC) Google Ads is the most popular form of PPC, others include Facebook (now known as Meta Ads), Instagram (part of Facebook), Microsoft Ads (formerly...