I’m going on an adventure.
Before you panic: no, MasterJack isn’t going anywhere. Neither am I. This isn’t a goodbye letter or a “I’ve decided to follow my heart to a yurt in Mongolia” announcement. We’re here, we’re working, and we’re not going anywhere. But two months into owning this...
Your website is talking but nobody’s listening.
AI has changed the way people search for businesses. In this article, we’ll show you where it’s heading, what bad website copy looks like (two examples, and the second one might sting), what great copy needs to have in 2026, and why the person who knows your business...
MasterJack graduates from Gilligan Sheppard incubator after seven years
Auckland copywriting agency steps into independence as accounting firm’s business incubation experiment proves its worth. Auckland, New Zealand – MasterJack, the Auckland-based copywriting and content strategy agency, is now an independent business once again. Founder...