Getting your website content-marketing ready
Content marketing will drive people to your website – and you don’t get a second chance at a first impression. So, what do you need to do to get your website ready? There are a few things you need to be clear of when crafting your website… Firstly, define the goals...
Do it yourself: content marketing
Creating valuable and trustworthy content in content marketing is the foundation for forming and nurturing connections with your audience. When people trust your content and brand, they trust you to do good business. In this article series, I will be sharing my...
Benefits of Content Marketing
It’s been a year-long journey of writing this article series – all so that you can do yourself, what we get paid to do. And often the comment about this DIY content marketing series is “Why would you teach people how to do it themselves?” and “Won’t you lose clients...
Pay Per Click (PPC) vs Content Marketing
Let’s do a quick recap on what PPC and Content Marketing are, then we can explore the differences. Pay Per Click (PPC) Google Ads is the most popular form of PPC, others include Facebook (now known as Meta Ads), Instagram (part of Facebook), Microsoft Ads (formerly...