When should you send, publish and post? And how often?
If you do newsletters, how often can you send to your database without bugging them so much that they unsubscribe? If you’re on social media, when is the ideal time to post to get the most attention? If Google loves an updated website, how often should we be...
Which social media channel should you be on?
There are many social media channels out there– the question is, which one should you be on to benefit your business the most? This is a worldwide list with some interesting numbers… Facebook has 3.07 billion monthly active users YouTube’s potential advertising reach...
Why newsletters? And how to set one up
Hopefully, by now, you’re writing content for your audience, keeping your website updated, and appearing in Google search results. So why would you also send a newsletter to your database? Quite frankly, if you’ve already got the content, why wouldn’t you? Newsletters...
Language, keywords, and Google results
If you spend time writing an article, it makes sense to get as much as you can from it. Ideally, it would connect to your desired audience and contain just the right keywords so that Google lists it on page one. That’s the ideal, but how do you make it happen? Let’s...