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Marketing your business this winter

Marketing your business this winter

It’s officially winter! Like every new season, brands face new challenges in staying ahead of trends and ensuring customer loyalty. Winter marketing campaigns in the US and UK are often centred around Christmas, but without the classic symbols of snow and Santa Claus...

Which social media channel should you be on?

Which social media channel should you be on?

There are many social media channels out there– the question is, which one should you be on to benefit your business the most? This is a worldwide list with some interesting numbers… Facebook has 2.936 billion monthly active users YouTube’s potential advertising reach...

How to write effective emails

How to write effective emails

Email has become an indispensable tool for business communication in today's digital age. However, crafting effective emails that get your message across and elicit the desired response can be challenging. This article provides some practical tips and psychological...

Growing your business through networking

Growing your business through networking

Full disclosure: I’m a marketer and a networker. They both work as growth strategies for your business, but I don’t think I could choose one over the other. If I networked my ass off, those I connected with would still probably check me out online, so my marketing...

Why newsletters? And how to set one up

Why newsletters? And how to set one up

Hopefully, by now, you’re writing content for your audience, keeping your website updated, and appearing in Google search results. So why would you also send a newsletter to your database? Quite frankly, if you’ve already got the content, why wouldn’t you? Newsletters...

Language, keywords, and Google results

Language, keywords, and Google results

If you spend time writing an article, it makes sense to get as much as you can from it. Ideally, it would connect to your desired audience and contain just the right keywords so that Google lists it on page one. That’s the ideal, but how do you make it happen? Let’s...

How to write an article

How to write an article

Hopefully by now, with this series on content marketing (you’ve just started reading #5) you’ve boarded the content marketing train. Content marketing answers your audience’s questions and helps you build trust, develop relationships, improve conversations, and...

Thank you, Gilligan Sheppard

Thank you, Gilligan Sheppard

When I first began working for Gilligan Sheppard, my experience and knowledge of marketing and accounting (this one is obvious) were fairly limited. Despite failing the ‘spelling test,’ Lisa and Debra took a chance on me. Perhaps it was because of ‘team fit’, and they...

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