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Why MasterJack chooses Vision6 for email marketing
At MasterJack, we're dedicated to delivering digital marketing solutions to our New Zealand clients. In our quest to provide the best services, we conducted extensive research and compared numerous email marketing platforms. After thorough analysis and careful...
What I learned at the NZ Social Media Forum
Last month, Lisa and I attended the Brightstar NZ Social Media Forum, chaired by Loren Tomlinson of The Social Collective and sponsored by yours truly (for clarification: MasterJack, not me). The two-day conference featured presentations from various social media...
When should you send, publish and post? And how often?
If you do newsletters, how often can you send to your database without bugging them so much that they unsubscribe? If you’re on social media, when is the ideal time to post to get the most attention? If Google loves an updated website, how often should we be...
Companies that thrived during a recession (and how they did it)
New Zealand business recession stories In 2006, Rod Drury founded Xero, a cloud-based accounting software company in New Zealand. When the Global Financial Crisis (GFC) hit in 2008, businesses struggled, but Xero saw an opportunity. They recognised that small...
Marketing your business this winter
It’s officially winter! Like every new season, brands face new challenges in staying ahead of trends and ensuring customer loyalty. Winter marketing campaigns in the US and UK are often centred around Christmas, but without the classic symbols of snow and Santa Claus...
Which social media channel should you be on?
There are many social media channels out there– the question is, which one should you be on to benefit your business the most? This is a worldwide list with some interesting numbers… Facebook has 3.07 billion monthly active users YouTube’s potential advertising reach...
How to write effective emails
Email has become an indispensable tool for business communication in today's digital age. However, crafting effective emails that get your message across and elicit the desired response can be challenging. This article provides some practical tips and psychological...
Growing your business through networking
Full disclosure: I’m a marketer and a networker. They both work as growth strategies for your business, but I don’t think I could choose one over the other. If I networked my ass off, those I connected with would still probably check me out online, so my marketing...
Why newsletters? And how to set one up
Hopefully, by now, you’re writing content for your audience, keeping your website updated, and appearing in Google search results. So why would you also send a newsletter to your database? Quite frankly, if you’ve already got the content, why wouldn’t you? Newsletters...
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