Stop waiting for the election to be over
Every election year, the same pattern shows up. Business owners decide that nothing much is going to happen until the new Government is sorted, so marketing gets paused, hiring gets parked, and the whole business goes into a kind of holding pattern. New Zealand’s...
Why newsletters are still the best marketing move?
We’re a copywriting agency that builds newsletters for a living. Of course, we think they’re the best form of marketing. But before you write us off as biased (we are), let’s look a little further. Because it turns out we’re not just talking ourselves up. Before we...
Who’s in the room when you make a decision?
There’s a specific kind of stuck that comes with running a business. A decision lands on your desk, and you know you’re supposed to just know what to do. Trust your gut, people say. Follow your instincts. But what if your gut’s been wrong before? What if it’s led you...
What is a brand voice, really?
A few months ago, a potential client asked to see examples of our work. Fair enough, it’s a reasonable thing to ask before you hire someone. But when I went to pull together some brand voice documents to show them, I stopped. I couldn’t do it. Not because the work...