What happens when you let AI write all your copy for six months
It’s still a question I’m asked weekly. “So, is your business suffering because of AI?” When I reply that it’s a tool and not a human replacement, almost predictably, the conversation will include something about writing good prompts is what fixes all of that. To some...
The marketing shift from keywords to answers
Marketing evolves constantly, but occasionally, a significant shift comes along that changes how we think about reaching our customers. We’re in the midst of such a shift right now. If you’ve read our recent article about Google no longer being king of...
The two Bs of social media marketing
A few weeks ago, the MasterJack marketing team attended, sponsored and, yes, even presented at the 2025 NZSOMO (New Zealand Social Media Optimisation) conference in Auckland. Every year, social media experts and marketers get together to talk shop, share what’s...
It’s harder to get noticed
Once upon a time, radio advertisements and newspaper spreads dominated, creating shared cultural moments as families gathered around their radios for entertainment and news. These mediums offered businesses a straightforward way to reach mass audiences with simple,...