The two Bs of social media marketing
A few weeks ago, the MasterJack marketing team attended, sponsored and, yes, even presented at the 2025 NZSOMO (New Zealand Social Media Optimisation) conference in Auckland. Every year, social media experts and marketers get together to talk shop, share what’s...
It’s harder to get noticed
Once upon a time, radio advertisements and newspaper spreads dominated, creating shared cultural moments as families gathered around their radios for entertainment and news. These mediums offered businesses a straightforward way to reach mass audiences with simple,...
Where the hell did that come from?
Ever wonder where those weird phrases we use come from or how certain words evolved into swear words? I think about it often, and some of them, when you stop and think about it, make no sense whatsoever. Take this one… It’s raining cats and dogs Eww. Can you...
How to make your audience feel something
Maya Angelou wisely said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This insight isn’t just profound – it’s profitable, because in marketing, feeling translates to...