We write content by exploring your stories, passion, and knowledge
Content Strategy
(The plan)
We can create a content strategy for you that will outline how you create, publish, distribute, and manage your content so that you can reach specific goals.
Content Writing
(We write)
Stuck for ideas or what to write? If you can talk about it, we can write it for you. Often amazing pieces of information come out that you don’t realise are educational.
Content Management
(You write)
We provide a service for corporations with in-house talent to create original content and manage and publish it on their behalf. Utilise our knowledge to enhance the quality of your content.
Website Copywriting
(Better engagement)
We interview those who know each product or service and then provide your website content draft documents for feedback and editing.
Newsletters
(Connect with customers)
This cycle takes care of updating your website regularly, which Google loves. You are also in front of your existing audience through the newsletter.
Service for Agencies
(Collab makes the dream work)
We value collaborating to achieve synergy — partner with us to get the content sorted for your client’s website or social platforms.
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About us
We are a content marketing agency in the central business district of Auckland, New Zealand. MasterJack is a division of Gilligan Sheppard and we work within their offices in the Smith & Caughey building.
Our purpose is to help people enjoy the journey.
It has a ripple effect when we start pulling content out of people and getting them to talk about their knowledge and passion. We get excited about your business. You get excited about your business. Your audience gets excited about your business. Content marketing is more than just an article, it’s a journey that everyone enjoys.
Copywriting lessons from dating apps (yes, really)
Your dating profile and your sales copy have more in common than you think. Both have about three seconds to grab attention, create desire, and get someone to take action. The difference is that one gets you a date, the other gets you a customer.After studying...
What happens when you let AI write all your copy for six months
It’s still a question I’m asked weekly. “So, is your business suffering because of AI?” When I reply that it’s a tool and not a human replacement, almost predictably, the conversation will include something about writing good prompts is what fixes all of that. To some...
The marketing shift from keywords to answers
Marketing evolves constantly, but occasionally, a significant shift comes along that changes how we think about reaching our customers. We're in the midst of such a shift right now. If you've read our recent article about Google no longer being king of search, you're...
The two Bs of social media marketing
A few weeks ago, the MasterJack marketing team attended, sponsored and, yes, even presented at the 2025 NZSOMO (New Zealand Social Media Optimisation) conference in Auckland. Every year, social media experts and marketers get together to talk shop, share what's...
It’s harder to get noticed
Once upon a time, radio advertisements and newspaper spreads dominated, creating shared cultural moments as families gathered around their radios for entertainment and news. These mediums offered businesses a straightforward way to reach mass audiences with simple,...
Where the hell did that come from?
Ever wonder where those weird phrases we use come from or how certain words evolved into swear words? I think about it often, and some of them, when you stop and think about it, make no sense whatsoever. Take this one…It's raining cats and dogs Eww. Can you imagine if...