We create content by exploring your
stories, passion, and knowledge
Content Strategy
We can create a content strategy for you that will outline how you create, publish, distribute, and manage your content so that you can reach specific goals.
Content Management
We provide a service for corporations with in-house talent to create original content and manage and publish it on their behalf. Utilise our knowledge to enhance the quality of your content.
Content Writing
Stuck for ideas or what to write? If you can talk about it, we can write it for you. Often amazing pieces of information come out that you don’t realise are educational.
Website Copywriting
We interview those who know each product or service and then provide your website content draft documents for feedback and editing.
Newsletters
This cycle takes care of updating your website regularly, which Google loves. You are also in front of your existing audience through the newsletter.
Service for Agencies
We value collaborating to achieve synergy — partner with us to get the content sorted for your client’s website or social platforms.
About us
We are a content marketing agency in the central business district of Auckland, New Zealand. MasterJack is a division of Gilligan Sheppard and we work within their offices in the Smith & Caughey building.
Our purpose is to help people enjoy the journey.
It has a ripple effect when we start pulling content out of people and getting them to talk about their knowledge and passion. We get excited about your business. You get excited about your business. Your audience gets excited about your business. Content marketing is more than just an article, it’s a journey that everyone enjoys.
The psychology of good website content
As “the eyes are the windows of the soul”, a website is a look into a business. A website with basic information and a phone number is no longer enough. You only have 10-20 seconds to connect with potential customers through a screen and convince them to keep reading....
Getting your website content-marketing ready
Content marketing will drive people to your website – and you don’t get a second chance at a first impression. So, what do you need to do to get your website ready? There are a few things you need to be clear of when crafting your website… Firstly, define the goals...
Caught up in a fast-paced world
Monday morning begins. The predictable annoyance of the alarm clock melody pulls me out of bed, and muscle memory takes charge. There’s no time to spare. Two outfit changes and a coffee down the hatch. The door shuts behind me as I quickly jog my three tote bags to...
Do it yourself: content marketing
Creating valuable and trustworthy content in content marketing is the foundation for forming and nurturing connections with your audience. When people trust your content and brand, they trust you to do good business. In this article series, I will be sharing my...
Three little letters
Y E S. Three little letters can change your life's course. Richard Branson said, “If somebody offers you an amazing opportunity, but you are not sure you can do it, say yes, then learn how to do it later.” Initially, I thought it was a stupid thing to say – especially...
Juggling and balancing different hats in marketing
No matter the weather, today I shall wear a hat. Though not just one but many. I’m sure you’ve heard the old saying, “Business owners wear many hats”, well, the same goes for marketers. My days in the industry are still young, with just three years under my belt, but...