09 281 5146

We write content by exploring your stories, passion, and knowledge

Content Strategy

We can create a content strategy for you that will outline how you create, publish, distribute, and manage your content so that you can reach specific goals.

Content Management

We provide a service for corporations with in-house talent to create original content and manage and publish it on their behalf. Utilise our knowledge to enhance the quality of your content.

Content Writing

Stuck for ideas or what to write? If you can talk about it, we can write it for you. Often amazing pieces of information come out that you don’t realise are educational.

Website Copywriting

We interview those who know each product or service and then provide your website content draft documents for feedback and editing.


This cycle takes care of updating your website regularly, which Google loves. You are also in front of your existing audience through the newsletter.

Service for Agencies

We value collaborating to achieve synergy — partner with us to get the content sorted for your client’s website or social platforms.

About us

We are a content marketing agency in the central business district of Auckland, New Zealand. MasterJack is a division of Gilligan Sheppard and we work within their offices in the Smith & Caughey building.

Our purpose is to help people enjoy the journey.

It has a ripple effect when we start pulling content out of people and getting them to talk about their knowledge and passion. We get excited about your business. You get excited about your business. Your audience gets excited about your business. Content marketing is more than just an article, it’s a journey that everyone enjoys.

Thank you, Gilligan Sheppard

Thank you, Gilligan Sheppard

When I first began working for Gilligan Sheppard, my experience and knowledge of marketing and accounting (this one is obvious) were fairly limited. Despite failing the ‘spelling test,’ Lisa and Debra took a chance on me. Perhaps it was because of ‘team fit’, and they...

The gold is in the follow-up question

The gold is in the follow-up question

In 2022, I realised I was a context expert after discovering what I knew was unknown to others. Within MasterJack, this was a part of the plan - to become content marketing experts. At the time, it felt like a BHAG (big hairy-arsed goal), and I set the intention to...

KPIs are dead: long live personal goals

KPIs are dead: long live personal goals

A KPI is short for a key performance indicator used to measure your employee’s performance. They can be financial, customer, or process-focused. The thing is, generationally, I believe we’ve moved away from using them, and for some businesses, they haven’t even...

Who is your audience?

Who is your audience?

Email marketing is all about sending the right message to the right people at the right time. So, the question begging to be answered is – how? Messaging and timing will be addressed in articles still to come, but this one is all about the reader –your audience –...

Let’s start a conversation

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