About MasterJack
You’re looking for a copywriter.
But really, you’re looking for us.
Someone who listens. Someone who asks the questions nobody else thinks to ask. Someone who can take what’s in your head and turn it into words that make people pay attention.
That’s us.
We’re a copywriting agency based in Auckland’s CBD, tucked away on level four of the Smith & Caughey building on Wellesley Street West. We write for businesses across New Zealand and around the world who want marketing that sounds human, not like a committee or a chatbot wrote it.
What we believe
People first, hustle second.
Our team, our clients, our partners; they matter more than deadlines. We check in. We listen. We care. And by prioritising people, the work gets better. When you work with us, you’re never just another project.
We don’t fake it, we make it.
No jargon. No pretence. No promising what we can’t deliver. We’re straightforward, sometimes blunt, and always honest. When challenges come up, we tackle them head-on. What you see is what you get.
Brilliance needs breathing room.
Good work doesn’t happen under constant pressure. We build space into our process for thinking, for creativity, for getting it right. That’s how we deliver work that’s thoughtful, not rushed.
We craft words that turn businesses into brands people connect with.
We ask the questions nobody else thinks to ask, skip the marketing jargon,
and deliver copy that positively affects the bottom line.
Our purpose
Success together.
When businesses find their people and people find their businesses, everyone succeeds. Not the hollow marketing version of success. Real success. The kind where you build loyalty because people feel understood. Where customers pay your price because they trust you. Where both sides thrive because the connection is genuine.
We make that happen through words that capture hearts and attention. Words that help business owners reconnect with why they started. Words that speak to the people who’ll value what you do.
Because when the right people connect with the right businesses, magic happens. That’s what we’re here for.
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Open rate percentage, 2026 industry average
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Open rate percentage, 2026 MasterJack average
Total messages sent
Articles written in 2025
Why work with us?
- You want copy that sounds like you wrote it on your best day.
- You’re tired of marketing that sounds like everyone else’s.
- You’ve got expertise to share but not the time to write it down.
- You want words that spark attention, connection, and action.
- You’d rather work with good people who do good work.
Ready to talk?
Book a call and let’s see if we’re the right fit. No obligation, no jargon, just a conversation about what you need.
Lisa Garrud
Copy Strategist & Word Sparkler
Lisa is the founder of MasterJack and the strategist businesses call when they want to sound human in an AI world. The thread through everything she does is creativity in service of connection. Read more.
Rachel Sturges
Journalist Copywriter & Keeper of the Quill
Rachel interviews the MasterJack clients using her creative and intellectual writing skills to craft their stories. As a qualified journalist, Rachel is great at writing about business stories and understanding business owners. Read more.
Senaara Sonu
Publishing Editor & Speech Bubble Specialist
Senaara uses her proofing, editing, and jargon conversion skills to ensure everyone can understand the messaging. She jumps in and out of various websites, newsletters, and social platforms to publish and post content. Read more.
Jack
Content Mascot
Jack is the resident MasterJack mascot and is most known for his modeling work in the MasterJack DIY content marketing series. He brings a sense of enlightenment to the team and is a valued paperweight. Read more.
We write content by exploring your
stories, passion, and knowledge.
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