Agency Partnerships
When your workload exceeds capacity, or you need specialist copy skills, we can help. We work best when we have direct access to your clients for briefings and feedback. It means better copy, faster turnaround, and fewer rounds of changes. But we’re flexible on how the relationship works.
You’ve found a copywriter who’s good at writing and enjoys it. We do exist.
You’re a web agency waiting on copy that’s holding up the build. Or a digital agency that’s run out of things to post. Or a brand agency that needs someone to turn a messy brief into something sharp.
You need words. Fast. From someone who gets it.
That’s us.
Why agencies need a copywriter on call
Copywriting sits in a weird space. It’s creative work, but it’s also administrative. Coming up with the big idea is one thing. Actually writing it, refining it, and making it work within constraints is another.
It’s not common for both talents to live in the same person. Designers design. Strategists strategise. Developers develop. But when it comes to the words? Everyone assumes someone else will handle it.
Then the deadline hits and the copy’s not done.
Having a reliable copywriter you can call on means you’re not scrambling. You’re not asking the designer to ‘just write something.’ You’re not waiting three weeks for the client to send their ‘about us’ that never arrives.
You turn the tap on when you need it. Turn it off when you don’t.
“Masterjack have been writing my clients’ blogs and newsletter copy, and the results have been consistently amazing. They have a real knack for capturing the right tone, keeping things engaging, and making sure every message hits the mark. Super reliable, creative, adaptable and easy to work with—couldn’t recommend them more highly!”
Who we work with
Website agencies and developers
We know exactly where it falls over. The build’s nearly done. The design’s signed off. But the copy? Still waiting on the client. You warned them from the start. Gave them a timeframe. But it’s always harder than they think.
We can step in, interview the client, and get the words written so you can finish the job. If you’re working with Yoast or another SEO plugin, we’ll write to get those green lights. You set the brief; we get it done.
Digital and social agencies
You’ve trawled their profiles, products, services, and history. Now what? They might have a few blog posts, but if they’re not evergreen, the well runs dry.
We write original copy that aligns with their values and personality. Articles that work for campaigns now and build keyword-rich content for the long term. Better content makes your reporting look better.
Brand and creative agencies
Sometimes you need a writer who can keep up with the creative pace. Rewriting boring copy into storytelling. Coming up with multiple brand standouts. (That’s when we generate several distinct angles or hooks for a brand, so you’ve got options to present.) One-liners for documents. Cutting copy down so the design can shine. Soundbites. Introductions. Video script revisions.
We help you get the solution to the client faster.
How we prefer to work
Let’s be upfront. We’re not huge fans of white labelling.
It’s not that we won’t do it. We can. But we write better copy when we can talk directly to the end client. When there’s an agency in the middle, projects take longer. Briefs get filtered. Feedback gets delayed. Costs go up for everyone.
So we prefer one of two setups:
Option 1: Contracted to you
We work for your agency. You handle the client relationship. We never interact with them directly. You brief us, we deliver, you present it as your own. Simple.
Option 2: Introduced to the client
You bring us in as your copywriting partner. We deal directly with the client for briefings and feedback. Faster turnaround. Better copy. Fewer rounds of changes.
If you do need us to work through you as the middle person, that’s fine. But additional edit rounds get charged on time rather than included in the project fee. One round is included; after that, the clock runs.
What we can do on a tight turnaround
Agency briefs come in all shapes. Sometimes there’s breathing room. Sometimes it’s needed yesterday. Here’s a taste of what we handle:
- Rewriting flat copy into something with personality
- Generating multiple brand standouts for client presentations
- Writing one-liners for designed documents
- Cutting copy so the design can breathe
- Crafting soundbites and introductions
- Revising video scripts
If you need words fast from someone who won’t need their hand held, we’re your people.
The agencies we work best with
The partnerships that work best are built on open communication, aligned expectations, and mutual respect. You’re honest with us about deadlines and budgets. We’re honest with you about what’s achievable.
We sign NDAs. We match different brand voices. We adapt to your workflow, whether that’s written briefs, calls, or access to your project management tools.
Ready to have a copywriter on call?
Book a call and we’ll talk through how it could work. No obligation, no jargon, just a conversation about making your projects run smoother.