About US
We are a content marketing agency in the central business district of Auckland, New Zealand. MasterJack is a division of Gilligan Sheppard and we work within their offices in the Smith & Caughey building.
Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain your audience. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell.
Marketing can be confusing; trends and technical language often overtake the objectives. Point of difference #1: We speak a language you can understand.
Articles written
Open rate percentage, industry average
Dad jokes told
Open rate percentage, MasterJack average
Content marketing produces an amazing synergy when we pull out of you, your passion, knowledge, and stories – then put it together with our skills to put you and your business in front of your market. Point of difference #2: We collaborate with our clients to achieve more than expected.
It has a ripple effect when we start pulling content out of people and getting them to talk about their knowledge and passion. We get excited about your business. You get excited about your business. Your audience gets excited about your business.
We enjoy creating the connection between good people and good business, and as such, love the ability to be ourselves – trusted and transparent content marketing professionals.
“Our purpose is to help people enjoy the journey.”
Lisa Garrud
Content Director
Lisa is the chief interviewer and head-hunter. Out on the road or through a microphone on zoom, Lisa has a talent for listening and asking the right questions. She understands that a brand’s personality comes from the leadership and talent within a business. Read more.
Rachel Sturges
Content Writer
Rachel interviews the MasterJack clients using her creative and intellectual writing skills to craft their stories. As a qualified journalist, Rachel is great at writing about business stories and understanding business owners. Read more.
Lucy Montgomery
Content Publisher
Lucy uses her proofing, editing, and jargon conversion skills to ensure everyone can understand the messaging. She jumps in and out of various websites, newsletters, and social platforms to publish and post content. Read more.
Jack
Content Mascot
Jack is the resident MasterJack mascot and is most known for his modeling work in the MasterJack DIY content marketing series. He brings a sense of enlightenment to the team and is a valued paperweight. Read more.
We write content by exploring your
stories, passion, and knowledge.
Monthly Newsletter
Stay up to date with marketing insights, hot tips and interesting POV’s from the MasterJack team.