The Marketing Mansplain: Why Your Process Isn’t Your Point of Difference
Every time I talk to a successful business owner — and I do a lot of that, as both a marketing copywriter and a business magazine journalist — the same thing strikes me. Call it passion, though I know that word has been worn thin. Whatever you call it, you recognise...
We caught someone copying our work.
What nobody says out loud about AI: it can’t actually create anything. It can only reference what already exists. Every word it spits out is, by definition, built on someone else’s work — pieced together from the millions of articles, blogs, books and tweets it was...
How do you know your newsletter is working? The phone rings.
Two of our clients have said the same thing to me recently, in almost the same words. “We know when the newsletter has gone out, because the phone starts ringing.” Newsletters are not a vanity exercise. They’re not a thing you do because someone said you should...
What works on LinkedIn, and why most people won’t do it
Somewhere between 2019 and now, LinkedIn went from a place you updated when you changed jobs to a full-blown content platform. One where people post daily, build audiences, and describe themselves as “passionate about disrupting the [insert industry]...