Your website is talking but nobody’s listening.
AI has changed the way people search for businesses. In this article, we’ll show you where it’s heading, what bad website copy looks like (two examples, and the second one might sting), what great copy needs to have in 2026, and why the person who knows your business...
Forget IQ. Forget EQ. Let’s talk about AQ.
We love a good quotient. Over the years, we’ve developed all sorts of ways to measure human capability, and each one has shifted how we think about success. IQ – Intelligent Quotient This is where it started. IQ measures logical reasoning, problem-solving, and...
2025: A Year in Review
I participated in Sophie K’s workshop series, which began in November. The first step was to look back over the 2025 year and see what memories came up. As I started remembering all of the things I could remember, I felt a certain sense of pride. So whilst this...
The MasterJack 12 Words of Christmas
Here’s a fun fact that might ruin your Christmas playlist: the 12 Days of Christmas aren’t the days leading up to Christmas. They’re the days after. The 12 days start on December 25th and run through to January 5th (Twelfth Night). The bit before Christmas? That’s...