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Do it yourself: content marketing
Creating valuable and trustworthy content in content marketing is the foundation for forming and nurturing connections with your audience. When people trust your content and brand, they trust you to do good business. In this article series, I will be sharing my...
Three little letters
Y E S. Three little letters can change your life's course. Richard Branson said, “If somebody offers you an amazing opportunity, but you are not sure you can do it, say yes, then learn how to do it later.” Initially, I thought it was a stupid thing to say – especially...
Juggling and balancing different hats in marketing
No matter the weather, today I shall wear a hat. Though not just one but many. I’m sure you’ve heard the old saying, “Business owners wear many hats”, well, the same goes for marketers. My days in the industry are still young, with just three years under my belt, but...
Content marketing: a strategy for building trust
Nearly every business knows they need to do some form of marketing if they want growth. I’ve always said that word-of-mouth is the best form of marketing. Of course, then when someone hears about your business, to check it out further they’re gonna Google you. Do your...
Stop procrastinating. Be like Nike.
We are halfway through the year and about 180 days away from the next one, Christmas trees start going up in three months, and January’s intentions have been brought to my attention again. It sinks in, the thief that time really is. When you know what you want, do you...
What is a content strategy?
Throughout the lockdowns, businesses quickly realised they needed to be online to survive. SEO keywords were the quick fix to reach the top of search results. And now, it’s becoming more evident that good content that includes keywords is far more powerful because it...
What has LinkedIn become?
LinkedIn, the professional social networking platform, has changed over the years since it was first launched in 2003. Back then, was used as a digital resume or an online job application tool (more like Seek). It was essentially a professional networking site, where...
What does AI mean for marketers?
It’s been happening a lot lately, I get asked what it is that I do, and I passionately talk about content marketing. And then follows “So what do you think of Chat GPT?” And I must confess, when it started surfacing this year, I did have thoughts of ending up with an...
Imposter Syndrome
I have a few areas in my life where I call myself a leader or an expert, and sometimes, it feels like a big label to live up to. Every now and then I’ll find myself on a roller coaster of self-doubt and then a great result, which in the end was expected by everyone...
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