The gold is in the follow-up question
In 2022, I realised I was a context expert after discovering what I knew was unknown to others. Within MasterJack, this was a part of the plan – to become content marketing experts. At the time, it felt like a BHAG (big hairy-arsed goal), and I set the intention...
Six sneaky red flags to watch out for: Agencies
You know what’s a red flag? When they don’t get along with your family and friends. Oh, I mean, let’s talk business – red flags to look out for with your marketing agency. Almost anything can come with a red flag, including agencies. And there’s...
The psychology of good website content
As “the eyes are the windows of the soul”, a website is a look into a business. A website with basic information and a phone number is no longer enough. You only have 10-20 seconds to connect with potential customers through a screen and convince them to keep reading....
Three little letters
Y E S. Three little letters can change your life’s course. Richard Branson said, “If somebody offers you an amazing opportunity, but you are not sure you can do it, say yes, then learn how to do it later.” Initially, I thought it was a stupid thing to say –...