09 281 5146


We fill the gap between your business and the audience you’re talking to.

Content Strategy

(The plan)

We can create a content strategy for you that will outline how you create, publish, distribute, and manage your content so that you can reach specific goals.

Content Writing

(We write)

Stuck for ideas or what to write? If you can talk about it, we can write it for you. Often amazing pieces of information come out that you don’t realise are educational.

Content Management

(You write)

We provide a service for corporations with in-house talent to create original content and manage and publish it on their behalf. Utilise our knowledge to enhance the quality of your content.

Website Copywriting

(More engagement)

We interview those who know each product or service and then provide your website content draft documents for feedback and editing.


(Connect with customers)

This cycle takes care of updating your website regularly, which Google loves. You are also in front of your existing audience through the newsletter.

Service for Agencies


We value collaborating to achieve synergy — partner with us to get the content sorted for your client’s website or social platforms.

Let’s start a conversation

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Growing your business through networking

Growing your business through networking

Full disclosure: I’m a marketer and a networker. They both work as growth strategies for your business, but I don’t think I could choose one over the other. If I networked my ass off, those I connected with would still probably check me out online, so my marketing...

Thank you, Gilligan Sheppard

Thank you, Gilligan Sheppard

When I first began working for Gilligan Sheppard, my experience and knowledge of marketing and accounting (this one is obvious) were fairly limited. Despite failing the ‘spelling test,’ Lisa and Debra took a chance on me. Perhaps it was because of ‘team fit’, and they...

The gold is in the follow-up question

The gold is in the follow-up question

In 2022, I realised I was a context expert after discovering what I knew was unknown to others. Within MasterJack, this was a part of the plan - to become content marketing experts. At the time, it felt like a BHAG (big hairy-arsed goal), and I set the intention to...

KPIs are dead: long live personal goals

KPIs are dead: long live personal goals

A KPI is short for a key performance indicator used to measure your employee’s performance. They can be financial, customer, or process-focused. The thing is, generationally, I believe we’ve moved away from using them, and for some businesses, they haven’t even...