2025: A Year in Review
I participated in Sophie K’s workshop series, which began in November. The first step was to look back over the 2025 year and see what memories came up. As I started remembering all of the things I could remember, I felt a certain sense of pride. So whilst this...
The MasterJack 12 Words of Christmas
Here’s a fun fact that might ruin your Christmas playlist: the 12 Days of Christmas aren’t the days leading up to Christmas. They’re the days after. The 12 days start on December 25th and run through to January 5th (Twelfth Night). The bit before Christmas? That’s...
Stop putting sales pressure on your customers: A love letter to authentic copy
The tactics that worked for decades (the urgency, the promises, the ALL CAPS headlines) now trigger something closer to revulsion than interest. Walk through any comments section and you’ll find audiences gleefully mocking brands that still use “SECRETS THEY DON’T...