by gd_masterjack | Aug 15, 2023
A/B testing A/B testing is when you send out two versions of the same newsletter (or web page, or any other digital marketing item) with differences – it might be in the headings, imagery, or subject line. A small percentage of your newsletter send will be split, some... by Kelly Rouzbehi | May 19, 2025
Answer Engine Optimisation (AEO) The process of structuring your content to directly answer the questions your target audience is asking. AEO concentrates on providing comprehensive, authoritative answers that AI systems can easily process and deliver to... by Tori Munyard | Aug 15, 2023
Blog An informational website displaying information on the world wide web, usually in reverse chronological order. Blogs provide commentary on a particular subject or topic and can be used as instructional... by Tori Munyard | Aug 15, 2023
Bot An internet bot, web robot, web crawler, spider, spider bot, or bot is a software application that runs automated tasks on the internet. The most common use of bots is for web crawling, in which a script fetches, analyses and files information from the web. Often... by Tori Munyard | Aug 15, 2023
Call to Action(CTA) A prompt for an immediate response or to encourage an immediate sale. The use of words or phrases that compel an audience to act in a specific way.