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A/B testing

A/B testing A/B testing is when you send out two versions of the same newsletter (or web page, or any other digital marketing item) with differences – it might be in the headings, imagery, or subject line. A small percentage of your newsletter send will be split, some...


Blog An informational website displaying information on the world wide web, usually in reverse chronological order. Blogs provide commentary on a particular subject or topic and can be used as instructional...


Bot An internet bot, web robot, web crawler, spider, spider bot, or bot is a software application that runs automated tasks on the internet. The most common use of bots is for web crawling, in which a script fetches, analyses and files information from the web. Often...

Call to Action (CTA)

Call to Action(CTA) A prompt for an immediate response or to encourage an immediate sale. The use of words or phrases that compel an audience to act in a specific way.


CAPTCHA An acronym for ‘Completely Automated Public Turing Test’ is a challenge or test to tell computers and humans apart.