We write content by exploring your stories, passion, and knowledge
Content Strategy
(The plan)
We can create a content strategy for you that will outline how you create, publish, distribute, and manage your content so that you can reach specific goals.
Content Writing
(We write)
Stuck for ideas or what to write? If you can talk about it, we can write it for you. Often amazing pieces of information come out that you don’t realise are educational.
Content Management
(You write)
We provide a service for corporations with in-house talent to create original content and manage and publish it on their behalf. Utilise our knowledge to enhance the quality of your content.
Website Copywriting
(Better engagement)
We interview those who know each product or service and then provide your website content draft documents for feedback and editing.
Newsletters
(Connect with customers)
This cycle takes care of updating your website regularly, which Google loves. You are also in front of your existing audience through the newsletter.
Service for Agencies
(Collab makes the dream work)
We value collaborating to achieve synergy — partner with us to get the content sorted for your client’s website or social platforms.
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About us
We are a content marketing agency in the central business district of Auckland, New Zealand. MasterJack is a division of Gilligan Sheppard and we work within their offices in the Smith & Caughey building.
Our purpose is to help people enjoy the journey.
It has a ripple effect when we start pulling content out of people and getting them to talk about their knowledge and passion. We get excited about your business. You get excited about your business. Your audience gets excited about your business. Content marketing is more than just an article, it’s a journey that everyone enjoys.
AI’s future in copywriting
Every business leader is asking the same question: Will AI replace our copywriters? The answer might surprise you.While 77% of companies are either using or exploring AI, the real story isn’t about replacement; it’s about evolution. The businesses that understand this...
The human cost of corporate speak
Business documents have a jargon problem. Pick up any proposal, engagement letter, or employee handbook and you’ll find them stuffed with “optimising operational efficiencies,” “implementing best-practice frameworks,” and “delivering strategic outcomes through...
Why most AI content fails (and how to make yours succeed)
MIT’s latest research delivers a harsh reality check: 95% of enterprise AI initiatives show zero measurable return. Despite $30-40 billion in investment, most AI pilots crash and burn before reaching production.The numbers are stark, but the reasons behind the...
Marketing disasters both real and imagined
Marketing failure stories spread faster than wildfire. We’ve all heard them: Pepsi accidentally promising to resurrect the dead in China, Chevrolet Nova flopping because “no va” means “doesn’t go” in Spanish, KFC telling customers to “eat your fingers off.”These tales...
How mixed messaging kills your business
Your business does not exist without your audience. It’s simple supply and demand—no audience means no one to buy your product or service, which means you just have one giant pile of shit no one wants, and probably, a whole lot of debt. And yet, I see businesses all...
Your database is worth more than all your social media combined
You’ve spent years building your social media following. Thousands of followers, likes, comments, and shares. It feels like you’ve built something valuable, something that belongs to you. I’m sorry to be the one to tell you, but you haven’t – you’ve been building...
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Something not quite right?
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