We write content by exploring your stories, passion, and knowledge
Content Strategy
(The plan)
We can create a content strategy for you that will outline how you create, publish, distribute, and manage your content so that you can reach specific goals.
Content Writing
(We write)
Stuck for ideas or what to write? If you can talk about it, we can write it for you. Often amazing pieces of information come out that you don’t realise are educational.
Content Management
(You write)
We provide a service for corporations with in-house talent to create original content and manage and publish it on their behalf. Utilise our knowledge to enhance the quality of your content.
Website Copywriting
(Better engagement)
We interview those who know each product or service and then provide your website content draft documents for feedback and editing.
Newsletters
(Connect with customers)
This cycle takes care of updating your website regularly, which Google loves. You are also in front of your existing audience through the newsletter.
Service for Agencies
(Collab makes the dream work)
We value collaborating to achieve synergy — partner with us to get the content sorted for your client’s website or social platforms.
Discover your brand’s unique personality with our brand persona quiz. To reveal the results, simply take the quiz and sign up for our newsletter.
About us
We are a content marketing agency in the central business district of Auckland, New Zealand. MasterJack is a division of Gilligan Sheppard and we work within their offices in the Smith & Caughey building.
Our purpose is to help people enjoy the journey.
It has a ripple effect when we start pulling content out of people and getting them to talk about their knowledge and passion. We get excited about your business. You get excited about your business. Your audience gets excited about your business. Content marketing is more than just an article, it’s a journey that everyone enjoys.
What does AI mean for marketers?
It’s been happening a lot lately, I get asked what it is that I do, and I passionately talk about content marketing. And then follows “So what do you think of Chat GPT?” And I must confess, when it started surfacing this year, I did have thoughts of ending up with an...
Imposter Syndrome
I have a few areas in my life where I call myself a leader or an expert, and sometimes, it feels like a big label to live up to (imposter syndrome). Every now and then I’ll find myself on a roller coaster of self-doubt and then a great result, which in the end was...
Is being hard on yourself, too hard?
There’s that old saying “you are your own worst critic”, usually it’s something we get told when we deny we did a good job. And at that point, do you believe them? Or are you still convinced ‘it’ wasn’t good enough? We all exist within a little bubble we have created...
How to market during a recession
We’re facing a downturn. Yup. Did that. Said it out loud. Quick, touch some wood so it doesn’t happen. Wait, maybe you touch it so it does happen. Doh. According to forecasts from Infometrics, the New Zealand economy “might just be able to avoid a recession”. Even if...
MasterJack’s monthly marketing tips
Firstly, an introduction: For nearly five years Gilligan Sheppard have been offering marketing services, however, communicating that offer without confusion has been a little… confusing. Do we just do GS marketing? Is it just for GS clients? In short, no and no. “A...
2022 Marketing To-do List
It’s on everyone’s lips, “Let’s hope that 2022 is better”. Lockdowns and levels (and now lights) brought obvious change to business, and the New Year often brings a fresh perspective on goals. Once you’ve had a restorative break, a reset of your motivations, it’s a...