OUR Blog

Marketing evolves constantly, but occasionally, a significant shift comes along that changes how we think about reaching our customers. We're in the midst of such a shift right now. If you've read our recent article about Google no longer being king of search, you're...

A few weeks ago, the MasterJack marketing team attended, sponsored and, yes, even presented at the 2025 NZSOMO (New Zealand Social Media Optimisation) conference in Auckland. Every year, social media experts and marketers get together to talk shop, share what's...

Once upon a time, radio advertisements and newspaper spreads dominated, creating shared cultural moments as families gathered around their radios for entertainment and news. These mediums offered businesses a straightforward way to reach mass audiences with simple,...

Ever wonder where those weird phrases we use come from or how certain words evolved into swear words? I think about it often, and some of them, when you stop and think about it, make no sense whatsoever. Take this one…It's raining cats and dogs Eww. Can you imagine if...

Maya Angelou wisely said, "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." This insight isn't just profound – it's profitable, because in marketing, feeling translates to action.Words matter....

The mighty have fallen. After decades of unchallenged supremacy, Google has been dethroned as the ruler of the search realm. The tech giant that once commanded the undivided attention of information seekers worldwide now finds itself in the unfamiliar position of...

Ever thrown a pebble into a pond and watched the ripples spread? That's exactly what happens when you put valuable content out into your industry – except these ripples don't just fade away. They build, they bounce, they create new patterns, and sometimes they come...

"We just need to survive until 2025." If you've thought, heard, or said this recently, you're not alone. With last year's property market challenges and the uncertainty that came with government changes, many New Zealand businesses are stuck in survival mode. But...

If you were anywhere near social media this month, you probably witnessed the TikTok panic. Content creators across America were having collective meltdowns as various states moved to ban the platform. Suddenly, everyone's social feeds were flooded with frantic "Find...