Marketing disasters both real and imagined
Marketing failure stories spread faster than wildfire. We’ve all heard them: Pepsi accidentally promising to resurrect the dead in China, Chevrolet Nova flopping because “no va” means “doesn’t go” in Spanish, KFC telling customers to “eat your fingers off.” These...
How mixed messaging kills your business
Your business does not exist without your audience. It’s simple supply and demand—no audience means no one to buy your product or service, which means you just have one giant pile of shit no one wants, and probably, a whole lot of debt. And yet, I see businesses all...
Your database is worth more than all your social media combined
You’ve spent years building your social media following. Thousands of followers, likes, comments, and shares. It feels like you’ve built something valuable, something that belongs to you. I’m sorry to be the one to tell you, but you haven’t – you’ve been building...
Copywriting lessons from dating apps (yes, really)
Your dating profile and your sales copy have more in common than you think. Both have about three seconds to grab attention, create desire, and get someone to take action. The difference is that one gets you a date, the other gets you a customer. After studying...