AI’s future in copywriting
Every business leader is asking the same question: Will AI replace our copywriters? The answer might surprise you. While 77% of companies are either using or exploring AI, the real story isn’t about replacement; it’s about evolution. The businesses that understand...
The human cost of corporate speak
Business documents have a jargon problem. Pick up any proposal, engagement letter, or employee handbook and you’ll find them stuffed with “optimising operational efficiencies,” “implementing best-practice frameworks,” and “delivering strategic outcomes through...
Why most AI content fails (and how to make yours succeed)
MIT’s latest research delivers a harsh reality check: 95% of enterprise AI initiatives show zero measurable return. Despite $30-40 billion in investment, most AI pilots crash and burn before reaching production. The numbers are stark, but the reasons behind the...
Marketing disasters both real and imagined
Marketing failure stories spread faster than wildfire. We’ve all heard them: Pepsi accidentally promising to resurrect the dead in China, Chevrolet Nova flopping because “no va” means “doesn’t go” in Spanish, KFC telling customers to “eat your fingers off.” These...