Copywriting lessons from dating apps (yes, really)
Your dating profile and your sales copy have more in common than you think. Both have about three seconds to grab attention, create desire, and get someone to take action. The difference is that one gets you a date, the other gets you a customer. After studying...
What happens when you let AI write all your copy for six months
It’s still a question I’m asked weekly. “So, is your business suffering because of AI?” When I reply that it’s a tool and not a human replacement, almost predictably, the conversation will include something about writing good prompts is what fixes all of that. To some...
The marketing shift from keywords to answers
Marketing evolves constantly, but occasionally, a significant shift comes along that changes how we think about reaching our customers. We’re in the midst of such a shift right now. If you’ve read our recent article about Google no longer being king of...