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Every business leader is asking the same question: Will AI replace our copywriters? The answer might surprise you.While 77% of companies are either using or exploring AI, the real story isn’t about replacement; it’s about evolution. The businesses that understand this...

Business documents have a jargon problem. Pick up any proposal, engagement letter, or employee handbook and you’ll find them stuffed with “optimising operational efficiencies,” “implementing best-practice frameworks,” and “delivering strategic outcomes through...

MIT’s latest research delivers a harsh reality check: 95% of enterprise AI initiatives show zero measurable return. Despite $30-40 billion in investment, most AI pilots crash and burn before reaching production.The numbers are stark, but the reasons behind the...

Marketing failure stories spread faster than wildfire. We’ve all heard them: Pepsi accidentally promising to resurrect the dead in China, Chevrolet Nova flopping because “no va” means “doesn’t go” in Spanish, KFC telling customers to “eat your fingers off.”These tales...

Your business does not exist without your audience. It’s simple supply and demand—no audience means no one to buy your product or service, which means you just have one giant pile of shit no one wants, and probably, a whole lot of debt. And yet, I see businesses all...

You’ve spent years building your social media following. Thousands of followers, likes, comments, and shares. It feels like you’ve built something valuable, something that belongs to you. I’m sorry to be the one to tell you, but you haven’t – you’ve been building...

Your dating profile and your sales copy have more in common than you think. Both have about three seconds to grab attention, create desire, and get someone to take action. The difference is that one gets you a date, the other gets you a customer.After studying...

It’s still a question I’m asked weekly. “So, is your business suffering because of AI?” When I reply that it’s a tool and not a human replacement, almost predictably, the conversation will include something about writing good prompts is what fixes all of that. To some...

Marketing evolves constantly, but occasionally, a significant shift comes along that changes how we think about reaching our customers. We're in the midst of such a shift right now. If you've read our recent article about Google no longer being king of search, you're...