OUR Blog

Your business does not exist without your audience. It’s simple supply and demand—no audience means no one to buy your product or service, which means you just have one giant pile of shit no one wants, and probably, a whole lot of debt. And yet, I see businesses all...

You’ve spent years building your social media following. Thousands of followers, likes, comments, and shares. It feels like you’ve built something valuable, something that belongs to you. I’m sorry to be the one to tell you, but you haven’t – you’ve been building...

Your dating profile and your sales copy have more in common than you think. Both have about three seconds to grab attention, create desire, and get someone to take action. The difference is that one gets you a date, the other gets you a customer.After studying...

It’s still a question I’m asked weekly. “So, is your business suffering because of AI?” When I reply that it’s a tool and not a human replacement, almost predictably, the conversation will include something about writing good prompts is what fixes all of that. To some...

Marketing evolves constantly, but occasionally, a significant shift comes along that changes how we think about reaching our customers. We're in the midst of such a shift right now. If you've read our recent article about Google no longer being king of search, you're...

A few weeks ago, the MasterJack marketing team attended, sponsored and, yes, even presented at the 2025 NZSOMO (New Zealand Social Media Optimisation) conference in Auckland. Every year, social media experts and marketers get together to talk shop, share what's...

Once upon a time, radio advertisements and newspaper spreads dominated, creating shared cultural moments as families gathered around their radios for entertainment and news. These mediums offered businesses a straightforward way to reach mass audiences with simple,...

Ever wonder where those weird phrases we use come from or how certain words evolved into swear words? I think about it often, and some of them, when you stop and think about it, make no sense whatsoever. Take this one…It's raining cats and dogs Eww. Can you imagine if...

Maya Angelou wisely said, "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." This insight isn't just profound – it's profitable, because in marketing, feeling translates to action.Words matter....