OUR Blog

Most business owners think good website copy means describing what they do, clearly and professionally. Fair enough. But clear and professional isn’t the same as effective.

Every election year, the same pattern shows up. Business owners decide that nothing much is going to happen until the new Government is sorted, so marketing gets paused, hiring gets parked, and the whole business goes into a kind of holding pattern.

We’re a copywriting agency that builds newsletters for a living. Of course, we think they’re the best form of marketing. But before you write us off as biased (we are), let’s look a little further. Because it turns out we’re not just talking ourselves up.Before we...

There’s a specific kind of stuck that comes with running a business. A decision lands on your desk, and you know you’re supposed to just know what to do. Trust your gut, people say. Follow your instincts. But what if your gut’s been wrong before? What if it’s led you...

A few months ago, a potential client asked to see examples of our work. Fair enough, it’s a reasonable thing to ask before you hire someone. But when I went to pull together some brand voice documents to show them, I stopped. I couldn’t do it.Not because the work...

I had a comment from a friend the other day, “I’m really looking forward to reading about your journey with cancer because you write in such a way I enjoy reading.” It’s a compliment, and I’ll admit, a bit of pressure. But I have decided to write about it, not just...

That’s about the politest version of what the old me would’ve shouted at the ceiling.I’ve been quietly getting on with cancer treatment — managing it, working around it, doing that thing where you fold a giant life event into a normal week and just keep moving. So...

Every time I talk to a successful business owner — and I do a lot of that, as both a marketing copywriter and a business magazine journalist — the same thing strikes me. Call it passion, though I know that word has been worn thin. Whatever you call it, you recognise...

What nobody says out loud about AI: it can’t actually create anything. It can only reference what already exists. Every word it spits out is, by definition, built on someone else’s work — pieced together from the millions of articles, blogs, books and tweets it was...