Business Communications
Business documents don’t have to be boring or full of jargon. We write case studies, white papers, proposals, tenders, press releases, and internal communications. The goal is always clarity. We cut the corporate waffle and make your business writing human.
Your business documents are technically correct.
They’re also putting people to sleep.
You’ve got the case study. You’ve got the employee handbook. You’ve got the vision statement on the wall.
But does anyone actually read them? Does your vision statement get your team out of bed in the morning? Does your handbook reflect who you are as a workplace? Does your case study make prospects think, ‘I want that result too’?
Or does it all just… exist? Correct. Complete. Forgettable.
The problem with ‘professional’ writing
Somewhere along the way, business writing became code for boring. Strip out the personality. Add some jargon. Make it sound like every other company in your industry.
The result? Documents that tick boxes but don’t connect. Case studies that list deliverables but don’t tell a story. Handbooks that read like legal disclaimers. Vision statements that could belong to any business in any industry anywhere in the world.
You’re not any business. So why does your writing sound like it?
“MasterJack were a great help in generating ideas for our content creation and guidance in networking and reach for our main goal of athlete sponsorship. It is an effective and useful service, and I would highly recommend it.”
What we write
Case studies
Your best marketing tool is the work you’ve already done. We interview you and your clients, dig into the problem, the solution, and the results, then turn it into a story that makes prospects want to work with you.
Employee handbooks
The document every new starter gets handed. Usually boring. Usually ignored. We write handbooks that reflect your culture, your personality, and how it feels to work with your team. Practical information, delivered in a way people will read.
Vision, mission, purpose, and values
The words that are supposed to guide your business. Too often they’re vague, generic, or written by committee. We help you find the language that means something. Words your team can rally behind, not roll their eyes at.
White papers and reports
Complex information made clear. We write white papers that position you as an authority without drowning readers in jargon.
Press releases and media kits
News worth sharing, written in a way journalists can use. Formatted properly, focused on what makes your story newsworthy.
Internal communications
Staff announcements, change communications, policy updates. The stuff that keeps your team informed. Written like humans talking to humans.
What about tenders and RFPs?
We don’t write award submissions, tenders, or RFPs ourselves, but we work with contractors who specialise in these. If that’s what you need, we can point you in the right direction.
Making it uniquely yours
With business documents, when you’re in it, it feels overwhelming. You think you’ve done well just to get it finished. The case study covers the project. The handbook covers the policies. The vision statement covers the aspiration.
But once it’s done, it looks like everyone else’s. Same structure. Same tone. Same forgettable corporate language.
It’s like weddings. You’ve organised the venue, the flowers, the photographer, the suits, the dress. But when you look at the photos, it looks like any other wedding.
Our founder Lisa’s first business was as a wedding planner. One of her couples were both electricians. So copper wire was woven into everything. Centrepieces. Invitations. Details that made it theirs.
Another couple had known each other in primary school, reconnected later in life. Both their parents had passed. Lisa found a venue with twin external staircases. They met at the top, he kissed her on the cheek, they parted and walked down their separate stairs, then met again at the bottom for the ceremony.
That’s what we do with business writing. We find the copper wire. The twin staircases. The details that make it yours and nobody else’s.
Why this matters more than ever
AI can write a case study in 30 seconds. It’ll be structurally correct. It’ll hit all the points. It’ll also sound exactly like every other AI-generated case study.
In a market where businesses are starting to look and sound the same, the ones that stand out are the ones willing to show some personality. To tell real stories. To sound human.
That’s our job. Elevating what makes you unique instead of burying it under corporate speak.
How it works
We start by interviewing key people. Leadership, project managers, team members, clients. We’re looking for the real stories. The experiential details. The moments that made a difference.
Then we write. Clear, compelling, and true to your voice.
Most clients use us to create the template or the flagship piece, then take it internally from there. You get something you’re proud of, and a benchmark for everything that follows.
Jargon is not your friend
There’s a way to be professional and still connect. To explain complex things simply. To tell stories that build trust.
Jargon doesn’t make you sound smart. It makes you sound like you’re hiding behind words. We cut through it and find the human underneath.
“Cutting jargon and making business writing human is one of the things we enjoy most.”
Ready to make your business documents worth reading?
Book a call and we’ll talk through what you need. No obligation, no jargon, just a conversation about making your communications connect.