AI Marketing workshop
AI marketing workshop:
Stop feeling guilty and start writing copy that works
You know you should be doing more marketing. The guilt hits every time you see a competitor’s social media post or newsletter while yours sits empty.
“I should really get around to writing some content.” “I need to update our website copy.” “We should probably have a proper marketing plan.”
Sound familiar?
It’s like being a meerkat that forgot to stand guard. While you’re busy with your head down, dealing with the day-to-day stuff, your competitors are popping up everywhere. Standing tall, getting noticed, claiming territory that could have been yours.
You’re not lazy. You’re not bad at marketing. You’re just busy running a business, and marketing always gets pushed to tomorrow’s to-do list.
Ready to finally tackle your marketing without hiring an agency?
The marketing guilt is real
This workshop is for you if you’re drowning in responsibilities. Website updates, social media, campaigns, reporting–and somehow you’re supposed to find time to write compelling copy too.
Marketing feels like another full-time job on top of the one you already have. You know it matters, but client work pays the bills today.
Either way, you’re stuck in the same cycle: knowing you need to do marketing, feeling guilty about not doing it, then feeling overwhelmed about where to start.
What if you could write your marketing copy in an afternoon?
Not hire an agency. Not spend months learning copywriting. Just sit down with your laptop and create content that connects with your customers.
That’s exactly what this workshop teaches you to do.
Using AI tools and proven frameworks, you’ll walk out with real marketing copy you can use immediately. Plus the skills to create more whenever you need it.
What happens in one day
9:30am-11:30am: What makes you different
Before you can write compelling marketing copy, you need to know what makes your business worth talking about. We’ll guide you through discovering:
- What genuinely sets you apart from competitors
- The unique value that makes customers choose you
- How to turn features into benefits people care about
11:30am-12:30pm: Get your business statements right
Your mission, vision, values, and purpose aren’t just website filler or another box to tick; they’re the foundation of everything you write. Lisa will help you:
- Review and refine your existing business statements
- Create new ones if you’re starting from scratch
- Use AI prompts to get closer to statements that feel right (we can’t guarantee happiness, but we can get you closer)
1:00pm-2:00pm: Your brand voice guidelines
Using your refined business statements and our brand archetype quiz, you’ll create voice guidelines that ensure all your future content sounds like you, not like everyone else.
2:00pm-3:00pm: Customer personas and content planning
Turn customer pain points into content ideas. Identify the customers you want to attract. Create a content marketing plan you can easily follow.
All of this becomes the foundation for writing AI prompts that create content in your voice, for your audience, solving their specific problems.
Want to finally stop procrastinating on your marketing?
Why AI + human beats pure AI every time
AI can write content faster than any human. But it can’t tell your stories, understand your customers’ specific problems, or capture what makes your business unique.
This workshop teaches you to use AI as your writing assistant, not your replacement. You provide the strategy, the insights, and the human touch. AI handles the heavy lifting.
The result is marketing copy that sounds like you and connects with your customers, created in a fraction of the time it would take to write from scratch.
Who this is for
- Marketing managers who are stretched across multiple responsibilities and need to create content efficiently without sacrificing quality.
- Business owners who know they should be doing marketing but feel overwhelmed about where to start or how to find the time.
- Anyone who’s tired of feeling guilty about their marketing and wants practical skills they can use immediately.
The details
When: Thursday, 6th November 2025
Where: Level 9, Aon Centre, 29 Customs Street West, Auckland CBD (best parking is Downtown carpark)
Time: 9:30am – 3:00pm (avoiding rush hour traffic)
Group size: Maximum 25 people
What to bring: Your laptop and any existing marketing materials
Investment: $350 +GST, includes a working lunch and coffee and tea service
We’re taking expressions of interest
This workshop will only run when we have enough people to fill the room (and make it worth everyone’s time). If you’re interested, register below. We’ll contact you with the exact date and venue once we have enough people committed. No obligation to attend if the timing doesn’t work, but this helps us gauge demand and plan accordingly.
Stop feeling guilty, start creating content
Marketing doesn’t have to be another source of stress. With the right framework and tools, you can create compelling copy without spending months learning copywriting or thousands hiring an agency.
One day. Real skills. Content you can use immediately.
Or email us directly at jack@masterjack.co.nz
Note: This workshop is currently in the planning stage. We’ll confirm dates and venue once we have sufficient interest to run the session.
Lisa Garrud – Content Strategist
Lisa is the content director of MasterJack, the marketing executive for Gilligan Sheppard, and has a background in sales, graphic design, and workflow management. Lisa has run three of her businesses and a couple for their owners and understands the ins and outs of working in and on a business.
At MasterJack, Lisa is the chief interviewer and head-hunter. Out on the road or through a microphone on Zoom, Lisa has a talent for listening and asking the right questions. She understands that a brand’s personality comes from the leadership and talent within a business.