newsletters
Newsletters turn one-time buyers into lifelong customers
They loved your work, raved about you to their friends, and promised to call you again.
Then… nothing. Radio silence.
Meanwhile, you’re burning through your marketing budget trying to find new customers while the people who already bought from you have moved on with their lives.
It’s like getting married and never calling your spouse again.
Newsletters breed like rabbits. One happy customer tells their mate. Their mate subscribes. That mate tells their business partner. Before you know it, your list is growing without you spending a cent on advertising.
The expensive customer chase
Selling to existing customers costs five times less than finding new ones. Your past customers are 60-70% likely to buy from you again.
Yet most businesses treat their customer database like yesterday’s newspaper.
They’ll spend hundreds on Google Ads to find one new customer, then never speak to that customer again after the sale. It’s insane when you think about it.
Sick of chasing new customers while your existing ones forget you exist?
When the phone goes quiet
Mike owns a successful plumbing company. Twenty years of experience, skilled team, reputation for quality work. But every few months, the same panic would hit.
The phone would go quiet.
He tried social media posts here and there, but it felt like feeding a digital black hole. Radio ads crossed his mind — expensive ones that might keep his name out there, but he wasn’t sure it was worth the risk.
Now Mike’s phone rings consistently year-round. Newsletters helped him escape the feast-or-famine cycle that kills most trade businesses. More repeat customers, surge in referrals — because the customers who receive his newsletter talk about what they’ve learned around the BBQ.
One conversation with his team becomes weeks of content. Tips customers can use. Reminders of the services they forgot he offers. Stories that keep his business human.
Your email list: The marketing channel you actually own
Those 5,000 Instagram followers? Instagram owns them. Facebook changes its algorithm, and suddenly your posts reach 50 people instead of 500. TikTok gets banned, and your entire following disappears overnight.
But your email list? That’s yours.
No platform can take it away. No algorithm decides who sees your message. It’s direct access to people who raised their hands and said, “Yes, I want to hear from you.”
“In the world of tax, staying current is crucial. MasterJack turned my expertise into a weekly newsletter that accountants looked forward to receiving. We’re maintaining a 0% unsubscribe rate and achieving a 55% open rate – that’s more than double the industry average!”
Why people don’t unsubscribe from good newsletters
Inboxes are a sacred space. People guard them fiercely. Send rubbish and you’ll get deleted faster than a spam email.
But send value? People not only stay subscribed, they look forward to hearing from you.
Value comes in two forms: education or entertainment. Sometimes both.
- The accountant sharing tax tips that save clients money
- The tradie explaining why that weird noise isn’t actually expensive to fix
- The restaurant owner sharing stories about where their ingredients come from
- The business coach revealing the one mistake that kills most startups
When you consistently help people solve problems or brighten their day, they look forward to hearing from you.
How often should you “bug” your customers?
This is the question everyone asks, and the answer is: it depends entirely on your audience.
A financial adviser’s clients might want monthly market updates. A café’s regulars might enjoy weekly specials and new menu items. A seasonal business might send quarterly maintenance reminders.
The key is matching your frequency to their needs, not your convenience.
We help you figure out what your specific audience wants to hear and how often they want to hear it. Because get this wrong and you’ll lose them forever.
Supercharge your online presence
Google loves fresh content on your website. Every newsletter article becomes a new blog post, helping your site rank higher in search results.
That ‘read more’ button in your newsletter? It drives traffic back to your website, which Google also loves as a ranking signal. The same content gives you posts for social media.
This content becomes the foundation for every other marketing campaign you run. Google ads that link to relevant articles. Remarketing campaigns that reference your latest insights. Mailbox drops that direct people to your most helpful content. Traditional advertising that points to your expertise online.
Your website stays fresh (Google loves this). Your social media stays active. Your newsletter provides value. And you become the go-to expert in your field.
“Developing solid content is one thing, but delivering it consistently is quite another. Successful marketing requires both, and MasterJack has done that for me.”
Email flows: Your 24/7 relationship builder
Not every email needs to be written from scratch every time. Smart businesses use automated email sequences that work while they sleep.
- New subscriber? Send them a welcome series that introduces your business and shares your most helpful content.
- Potential customer browsing your online store but leaves without buying? Automated cart abandonment emails that remind them what they were looking at, maybe with a small discount to nudge them over the line.
- Someone hasn’t bought in six months? Gentle check-in with a helpful tip and soft reminder of your services.
- Seasonal business? Automated reminders that arrive at exactly the right time.
We set up these sequences, known as email flows, so the right message reaches the right person at the right moment, without you lifting a finger.
Want to build a marketing channel that can't disappear overnight?
How we create your newsletter content
Option 1: Your team writes, we polish
Your team knows the business inside out. They just need help making it shine.
We edit your content to ensure it conveys your brand voice, includes SEO keywords, and answers the questions your customers are asking. We can develop an author roster and handle all the management — reminders, feedback, ideas, the lot.
Plus, we create a strategic topics list for your team to choose from. Each topic provides value while educating, telling stories, and maybe even entertaining your readers.
Option 2: We interview, we write
We can interview team members, leaders, partners, even clients to create stories that resonate. Your expertise, our words. We ask the questions nobody else thinks to ask, helping uncover the insights your customers need.
Option 3: Monthly newsletter subscription
For businesses that want consistent, professional newsletters without the hassle. Each month, we create one article that’s uniquely yours.
What’s included:
- One SEO-optimised article per month
- A 15-minute monthly phone call to capture your unique insights and stories on the topic
- Article uploaded to your website blog
- Newsletter formatted and sent to your database
- LinkedIn and Facebook updated fortnightly (other channels available)
This isn’t cookie-cutter content. Every article reflects your voice and your stories.
Why our newsletters get opened
While most industries struggle with 20-25% email open rates, our newsletters consistently achieve 40-50%+. Because we focus on value first, selling second.
When people know your emails will help them, they read them. When they read them, they remember you. When they remember you, they buy from you. It’s not complicated, but it is strategic.
As the world becomes more automated, personal connections become more valuable.
Your newsletter is relationship-building. It’s the digital equivalent of the corner shop owner who remembers your name and asks about your kids.
In a world of chatbots and automated everything, being genuinely helpful and consistently present makes you irreplaceable.
Stop chasing, start nurturing
Your biggest marketing opportunity isn’t finding new customers – it’s nurturing the ones you already have.
A well-crafted newsletter turns one-time buyers into repeat customers, repeat customers into advocates, and advocates into your best marketing channel.
Contact us for a quick, no-charge chat about turning your customer database into a revenue-generating machine that works 24/7.