2022 Marketing To-do List
It’s on everyone’s lips, “Let’s hope that 2022 is better”. Lockdowns and levels (and now lights) brought obvious change to business, and the New Year often brings a fresh perspective on goals. Once you’ve had a restorative break, a reset of your motivations, it’s a...
Mind your language
For a word to qualify as a swear word, it must have the potential to offend. They come from taboo topics – death, disease, excrement, and sex – uncomfortable conversation. So be warned, if you continue reading, there is possibly offensive language used. Context plays...
The word “busy”
Busy – it’s a phrase I’ve been using a lot lately, when someone asks, “How are you?” my go-to-answer has been “Busy!” The dictionary has ‘similar’ words associated with busy in the negative… Busy (bizi) Adjective: having a great deal to do – hard-pressed /...
The Customer is no Longer King
In the past, companies have been built on the motto that ‘the customer is always right’, and yet, it is becoming more and more apparent, that the customer can sometimes be a complete idiot. Previously, you would have to put up with it. And in the rise of the digital...