MasterJack Brand Persona Quiz

In our Brand Persona Quiz, find out which archetypal character best represents your brand’s personality, helping you communicate consistently and connect authentically with your audience.

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What is your brand's primary goal?*

You can select more than one answer; however, the more specific you are (fewer answers), the better your results.

To inspire and motivate others.

To provide structure and stability.

To create a sense of belonging.

To encourage exploration and adventure.

To guide and transform.

To share knowledge and wisdom.

To challenge convention and break the rules.

To offer care and protection.

To foster creativity and innovation.

To cultivate beauty and passion.

To spread joy and humour.

To emphasise simplicity and purity.

How does your brand communicate with its audience?*

You can select more than one answer; however, the more specific you are (fewer answers), the better your results.

By establishing authority and credibility.

By encouraging curiosity and discovery.

By presenting facts and expertise.

By expressing empathy and support.

With a romantic and sensual tone.

With a simple and honest approach.

Through bold and inspiring messages.

With a relatable and down-to-earth tone.

Through storytelling and symbolism.

With a rebellious and unconventional voice.

Through imaginative and innovative ideas.

By using humor and wit.

What kind of customer does your brand appeal to?*

You can select more than one answer; however, the more specific you are (fewer answers), the better your results.

The friendly and relatable type.

The intellectual and analytical type.

The creative and expressive type.

The innocent and optimistic type.

The responsible and reliable type.

The visionary and spiritual type.

The nurturing and compassionate type.

The fun-loving and humorous type.

The ambitious and driven type.

The adventurous and curious type.

The rebellious and non-conforming type.

The romantic and passionate type

What is your brand's approach to problem-solving?*

You can select more than one answer; however, the more specific you are (fewer answers), the better your results.

By exploring new and innovative solutions.

Through nurturing and support.

Through simplicity and honesty.

Through collaboration and teamwork.

By challenging the status quo.

By finding humor in the situation.

By establishing order and control.

By applying knowledge and expertise.

Through passion and devotion.

By taking bold and decisive action.

Through intuition and transformation.

By thinking outside the box.

How does your brand differentiate itself from competitors?*

You can select more than one answer; however, the more specific you are (fewer answers), the better your results.

By creating magical and transformative moments.

By evoking passion and desire.

By providing stability and security.

By defying convention and standing out.

By emphasising purity and simplicity.

By offering unique and exciting experiences.

By delivering innovative and creative solutions.

By inspiring and empowering others.

By demonstrating expertise and wisdom.

By bringing laughter and entertainment.

By being relatable and approachable.

By providing exceptional care and support.

What is your brand's ideal customer relationship?*

You can select more than one answer; however, the more specific you are (fewer answers), the better your results.

A teacher-student relationship.

A guardian-innocent relationship.

A mentor-mentee relationship.

An entertainer-audience relationship.

A guide-adventurer relationship.

A lover-beloved relationship.

A friendship based on understanding.

A collaborator-innovator relationship.

A leader-follower relationship.

A rebel-follower relationship.

A partnership built on mutual inspiration.

A caregiver-receiver relationship.

How does your brand approach innovation?*

You can select more than one answer; however, the more specific you are (fewer answers), the better your results.

By disrupting the norm.

By pushing boundaries and taking risks.

By focusing on people's needs.

By optimising and streamlining processes.

By experimenting with new ideas.

By gathering input from the community.

By infusing passion and beauty.

By seeking out new frontiers.

By finding joy in the process.

By transforming reality through imagination.

By simplifying and purifying.

By applying research and knowledge.

What is your brand's core value?*

You can select more than one answer; however, the more specific you are (fewer answers), the better your results.

Compassion and generosity.

Belonging and authenticity.

Humour and joy.

Wisdom and truth.

Courage and determination.

Creativity and self-expression.

Freedom and discovery.

Innocence and purity.

Liberation and revolution.

Stability and control.

Love and passion.

Vision and transformation.

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