Content Strategy: Pillars and Clusters
You may have clicked on the heading just to answer the question “what the hell are pillars and clusters?” Well, I’ll tell you. It is a strategy used in content marketing so that you don’t have to pay for advertising. Digital content allows potential customers to...
KPIs are dead: long live personal goals
A KPI is short for a key performance indicator used to measure your employee’s performance. They can be financial, customer, or process-focused. The thing is, generationally, I believe we’ve moved away from using them, and for some businesses, they haven’t even...
Who is your audience?
Email marketing is all about sending the right message to the right people at the right time. So, the question begging to be answered is – how? Messaging and timing will be addressed in articles still to come, but this one is all about the reader –your audience –...