Thought leadership video package
Thought leadership content for people who’ve got something to say but no time to say it.
You know your stuff. Twenty years of experience. Insights that could help thousands of people. Stories that would make other business owners think, “Ohhh, I never looked at it that way.”
But when exactly are you supposed to write about it?
Between running your business, managing your team, and dealing with the million decisions that land on your desk every day, creating content falls somewhere between “maybe next week” and “when hell freezes over.”
Meanwhile, people with half your experience are all over LinkedIn because they’ve got time to post every day.
Ready to get your expertise out of your head and into the world?
The thought leadership paradox
Here’s what you figure out along the way: the better you get at what you do, the busier you become. And the busier you become, the less time you have to share what you’ve learned.
There’s a CEO of an accounting firm who is also a business valuation expert. They could teach a masterclass on what makes companies valuable, but they’re too busy valuing them to write about it.
Or, you may have seen businesses succeed and fail for reasons most people would never guess, but your calendar is packed solid for the next three months.
So the conversation in your industry gets dominated by people who have time to write, not necessarily people who have something worth saying.
Finding the gold (it’s never in the first answer)
Most interviews suck because they stop at the surface level. We dig deeper. Here’s how it works:
MasterJack (MJ): “What’s the biggest mistake you see when business owners want to sell?”
Client (You): “Not getting valued early enough.”
MJ: “What do you mean by early enough?”
You: “Most people call me when they’ve already decided to sell. Should’ve called me three years earlier.”
MJ: “Why three years? What happens during that time?”
You: “Had a manufacturing client who thought his business was worth $2 million. Valuation came back at $800,000. Guy nearly had a heart attack.”
MJ: “What was dragging the value down?”
You: “Three things. Customer concentration–60% of revenue from one client. No documented processes–everything lived in his head. And financial records that looked like they’d been organised by a toddler.”
The camera starts rolling, and we ask you to say that again.
You: “So instead of selling, we spent three years fixing those problems. Diversified his customer base, documented everything, and cleaned up the books. Three years later? Same business, $2.8 million valuation. He made an extra million dollars just by knowing what to fix.”
That story, with the real numbers, the specific problems, the concrete outcome, that’s what separates thought leadership from the generic business advice flooding the internet.
What you get
1. One quarterly session in Auckland (2-3 hours of your time)
We come to your office every three months for a proper conversation. You can change clothes between topics, so it doesn’t look like everything was filmed on the same day.
We’re not asking for your life story. Just your insights, your experiences, and the lessons you’ve learned that other people could benefit from.
2. Three articles per month (1,000-1,200 words each)
Not fluff pieces. Not generic business advice. Real insights from someone who’s been there and done that.
These articles establish you as someone worth listening to in your industry. The kind of person journalists quote and conferences invite to speak.
3. Nine video snippets for social media
Short clips pulled from your interviews that work perfectly on LinkedIn, Facebook, wherever your people hang out. Your expertise packaged for people who don’t have time to read 1,200-word articles.
Everything comes formatted and ready to upload. You can handle it yourself, or we can publish everything for you.
Want to see how this works for your specific expertise?
What Google wants (and why most content doesn’t cut it)
Google’s got specific requirements for content to be considered authoritative:
- Experience: You’ve done the thing you’re writing about, not just read about it.
- Expertise: Deep knowledge that comes from years of practice.
- Authority: Recognition in your field.
- Trust: People believe what you’re saying because you’ve got the track record to back it up.
Most content fails because it’s written by content creators who understand SEO but have never run a business, closed a deal, or solved the problems they’re writing about.
Your content works because it comes from real experience solving real problems for real people.
The investment
$990 + GST per month (minimum 3 months)
What’s included:
- Quarterly interview session at your Auckland location
- 3 articles per month (1,000-1,200 words each)
- 9 social media video snippets per quarter
- Professional editing and formatting
- Search engine optimisation (SEO)
Optional extras:
- Professional studio: $300-400 per session if you don’t have a location
- Custom-branded virtual background: $500 one-off cost for consistent branding across all videos
- Publishing service: We handle all uploads of the articles and your social media posting
Why quarterly sessions make sense
Most content creation services want to bug you every month for input. We get that your time is worth more than constantly jumping on calls about content.
Instead, we capture everything in one focused session every three months. You spend one morning sharing your insights, and we turn that into three months of content.
No weekly check-ins. No constant requests for feedback. No ongoing interruption to your schedule.
Who this is for
Business founders and senior executives who:
- Have expertise worth sharing but no time to create content
- Want to be recognised as leaders in their industry
- Are based in Auckland (we need to interview you in person)
- Understand that real thought leadership comes from real experience
- Value their time at more than $300 per hour
Your expertise has a shelf life
Every day you don’t share what you know is a day someone else fills that space. Industry thought leadership isn’t fair – it goes to whoever shows up consistently, not necessarily who knows the most.
Your twenty years of experience mean nothing if nobody knows about it. Your hard-earned insights don’t help anyone if they stay locked in your head.
But when you consistently share real expertise, you become the person people turn to. The expert journalists call. The speaker conferences want. The leader your industry respects.
Auckland only
Because we interview you in person every quarter, this service only works for businesses in Auckland. The face-to-face conversation is essential for capturing the depth and authenticity that make thought leadership content worth reading.
That said, if there’s enough interest in other New Zealand cities, we might put this on the road. If you’re outside Auckland but interested, email us anyway–you never know.
Or call us directly at 09 281 5146